Digital marketing courses in California
24 digital marketing programs with costs, results and funding that can make them free
17 schools offer these digital marketing programs, and California has approved every one for workforce funding. Each shows its price if you pay yourself and how past students did.
Search marketing strategists, with job titles such as digital marketing strategist and social media specialist, help content and products get seen online: they study how people search, run online campaigns and track the results. About half of the people in the job say a new hire needs a bachelor's degree, and about a fifth say an associate degree.1
In California, 10 of the 24 programs take students without a high school diploma, 10 ask for a diploma or equivalent, 3 ask for earlier courses first and 1 asks for a bachelor's degree.
By kind, the 24 programs here are marketing certificate or course (10 programs), digital marketing certificate or course (9 programs), social media marketing course (4 programs) and digital marketing apprenticeship (1 program).
See the 24 programsHow much do digital marketing courses cost in California?
$874 to $2,950 is what most digital marketing programs in California cost if you pay yourself
That is the middle half of the 23 programs with a price. All of them: $460 to $5,500
In the typical program
- Finished the program
- 89%
- Working 6 months later
- 50%
- Earned a year, estimated
- Not enough data
- 4 programs report it; a typical figure needs 5
- Length
- 17 to 36 weeks
Source: US Department of Labor, program year 2024 (July 2024 to June 2025). Only programs approved for workforce funding are listed; other schools in California may also offer digital marketing courses. How these figures are made
All 24 digital marketing programs in California approved for WIOA funding
Filters
24 programs
Digital Marketing
De Anza College, Occupational Training Institute
Based in Cupertino, CA
Accredited school
High school diploma or equivalent
Earned a year, estimatedNot reportedPrice if you pay yourself$1,143Program website, Digital Marketing at De Anza College, Occupational Training InstituteMore details about Digital Marketing at De Anza College, Occupational Training Institute
- Finished
- 43%
- Working at 6 months
- 100%
- Earned in a quarter
- Not reported
- Length
- 40 weeks, 8 hours a week
- Cost of supplies
- $3,048
- Students counted
- 11,873
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $1,143
Social Media Marketing Certificate of Achievement
College Of The Desert
Palm Desert
Accredited school
High school diploma or equivalent
Earned a year, estimatedNot reportedPrice if you pay yourself$736Program website, Social Media Marketing Certificate of Achievement at College Of The DesertMore details about Social Media Marketing Certificate of Achievement at College Of The Desert
- Finished
- 88%
- Working at 6 months
- 4%
- Earned in a quarter
- Not reported
- Length
- 32 weeks, 10 hours a week
- Cost of supplies
- $65
- Students counted
- 8,692
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $736
Business Information - Marketing Specialist
College Of The Desert
Palm Desert
Accredited school
High school diploma or equivalent
Earned a year, estimatedNot reportedPrice if you pay yourself$874Program website, Business Information - Marketing Specialist at College Of The DesertMore details about Business Information - Marketing Specialist at College Of The Desert
- Finished
- 88%
- Working at 6 months
- 4%
- Earned in a quarter
- Not reported
- Length
- 32 weeks, 13 hours a week
- Cost of supplies
- $66
- Students counted
- 8,692
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $874
Digital Marketing & Communications (Online)
UC Irvine Continuing Education
Based in Irvine, CA
Accredited school
Bachelor's degree
Earned a year, estimated$51,500Price if you pay yourself$3,20046 students trained with WIOA funding
School website, Digital Marketing & Communications (Online) at UC Irvine Continuing EducationMore details about Digital Marketing & Communications (Online) at UC Irvine Continuing Education
- Finished
- 70%
- Working at 6 months
- 37%
- Earned in a quarter
- $12,875
- Length
- 47 weeks, 3 hours a week
- Cost of supplies
- $485
- Students counted
- 417
- Earned a year, estimated
- $51,500
- Price if you pay yourself
- $3,200
- students trained with WIOA funding
- 46
Certificate in Marketing (Hybrid)
UCLA Extension
Los Angeles
Accredited school
Education and courses
Earned a year, estimatedNot reportedPrice if you pay yourself$5,200School website, Certificate in Marketing (Hybrid) at UCLA ExtensionMore details about Certificate in Marketing (Hybrid) at UCLA Extension
- Finished
- 100%
- Working at 6 months
- 10%
- Earned in a quarter
- Not reported
- Length
- 22 weeks, 9 hours a week
- Cost of supplies
- $780
- Students counted
- 385
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $5,200
Marketing Certificate Local Certificate
Napa Valley College
Napa
Accredited school
No diploma needed
Earned a year, estimatedNot reportedPrice if you pay yourself$460School website, Marketing Certificate Local Certificate at Napa Valley CollegeMore details about Marketing Certificate Local Certificate at Napa Valley College
- Finished
- 100%
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 17 weeks, 10 hours a week
- Cost of supplies
- $494
- Students counted
- 379
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $460
Digital Marketing
UCSD Division of Extended Studies
La Jolla
Accredited school
High school diploma or equivalent
Earned a year, estimated$32,900Price if you pay yourself$3,47440 students trained with WIOA funding
Program website, Digital Marketing at UCSD Division of Extended StudiesMore details about Digital Marketing at UCSD Division of Extended Studies
- Finished
- 100%
- Working at 6 months
- 81%
- Earned in a quarter
- $8,218
- Length
- 27 weeks, 12 hours a week
- Cost of supplies
- $645
- Students counted
- 290
- Earned a year, estimated
- $32,900
- Price if you pay yourself
- $3,474
- students trained with WIOA funding
- 40
Content Marketing Certificate of Achievement
Napa Valley College
Napa
Accredited school
No diploma needed
Earned a year, estimatedNot reportedPrice if you pay yourself$874School website, Content Marketing Certificate of Achievement at Napa Valley CollegeMore details about Content Marketing Certificate of Achievement at Napa Valley College
- Finished
- 100%
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 18 weeks, 12 hours a week
- Cost of supplies
- $648
- Students counted
- 210
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $874
Business Marketing Certificate
Cerritos College
Based in Norwalk, CA
Accredited school
Education and courses
Earned a year, estimatedNot reportedPrice if you pay yourself$1,104Program website, Business Marketing Certificate at Cerritos CollegeMore details about Business Marketing Certificate at Cerritos College
- Finished
- 17%
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 36 weeks, 12 hours a week
- Cost of supplies
- $919
- Students counted
- 78
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $1,104
Social Media Marketing Certificate
California State University, East Bay, University Extension
Based in Hayward, CA
Accredited school
No diploma needed
Earned a year, estimatedNot reportedPrice if you pay yourself$2,0906 students trained with WIOA funding
Program website, Social Media Marketing Certificate at California State University, East Bay, University ExtensionMore details about Social Media Marketing Certificate at California State University, East Bay, University Extension
- Finished
- 63%
- Working at 6 months
- 50%
- Earned in a quarter
- Not reported
- Length
- 17 weeks, 12 hours a week
- Cost of supplies
- None listed
- Students counted
- 63
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $2,090
- students trained with WIOA funding
- 6
Marketing Management
UCSC Silicon Valley Extension
Santa Clara
Accredited school
High school diploma or equivalent
Earned a year, estimated$73,300Price if you pay yourself$5,50010 students trained with WIOA funding
Program website, Marketing Management at UCSC Silicon Valley ExtensionMore details about Marketing Management at UCSC Silicon Valley Extension
- Finished
- 100%
- Working at 6 months
- 79%
- Earned in a quarter
- $18,329
- Length
- 36 weeks, 6 hours a week
- Cost of supplies
- $1,270
- Students counted
- 59
- Earned a year, estimated
- $73,300
- Price if you pay yourself
- $5,500
- students trained with WIOA funding
- 10
Content Marketing
UCSD Division of Extended Studies
La Jolla
Accredited school
High school diploma or equivalent
Earned a year, estimated$60,200Price if you pay yourself$3,97011 students trained with WIOA funding
Program website, Content Marketing at UCSD Division of Extended StudiesMore details about Content Marketing at UCSD Division of Extended Studies
- Finished
- 89%
- Working at 6 months
- 86%
- Earned in a quarter
- $15,041
- Length
- 27 weeks, 13 hours a week
- Cost of supplies
- $1,245
- Students counted
- 34
- Earned a year, estimated
- $60,200
- Price if you pay yourself
- $3,970
- students trained with WIOA funding
- 11
Certificate in Digital Marketing & Analytics
California State University, East Bay, University Extension
Hayward
Accredited school
No diploma needed
Earned a year, estimatedNot reportedPrice if you pay yourself$2,000Program website, Certificate in Digital Marketing & Analytics at California State University, East Bay, University ExtensionMore details about Certificate in Digital Marketing & Analytics at California State University, East Bay, University Extension
- Finished
- 41%
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 4 weeks, 40 hours a week
- Cost of supplies
- None listed
- Students counted
- 32
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $2,000
Specialization in Social Media Marketing
UCSC Silicon Valley Extension
Santa Clara
Accredited school
No diploma needed
Earned a year, estimatedNot reportedPrice if you pay yourself$2,700Program website, Specialization in Social Media Marketing at UCSC Silicon Valley ExtensionMore details about Specialization in Social Media Marketing at UCSC Silicon Valley Extension
- Finished
- 92%
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 24 weeks, 6 hours a week
- Cost of supplies
- $550
- Students counted
- 18
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $2,700
Business Marketing Certificate of Achievement
Rio Hondo College
Whittier
Accredited school
No diploma needed
Earned a year, estimatedNot reportedPrice if you pay yourself$874Program website, Business Marketing Certificate of Achievement at Rio Hondo CollegeMore details about Business Marketing Certificate of Achievement at Rio Hondo College
- Finished
- Not reported
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 32 weeks, 12 hours a week
- Cost of supplies
- $1,453
- Students counted
- 77
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $874
Computer Applications/Business Technology - Social Media Skills Certificate
Cabrillo College
Aptos
Accredited school
No diploma needed
Earned a year, estimatedNot reportedPrice if you pay yourself$488School website, Computer Applications/Business Technology - Social Media Skills Certificate at Cabrillo CollegeMore details about Computer Applications/Business Technology - Social Media Skills Certificate at Cabrillo College
- Finished
- Not reported
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 17 weeks, 9 hours a week
- Cost of supplies
- $563
- Students counted
- Not reported
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $488
BUS: Digital Marketing Certificate
Diablo Valley College
Pleasant Hill
Accredited school
High school diploma or equivalent
Earned a year, estimatedNot reportedPrice if you pay yourself$828Program website, BUS: Digital Marketing Certificate at Diablo Valley CollegeMore details about BUS: Digital Marketing Certificate at Diablo Valley College
- Finished
- Not reported
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 16 weeks, 20 hours a week
- Cost of supplies
- $1,016
- Students counted
- Not reported
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $828
Marketing Certificate of Achievement
City College of San Francisco
San Francisco
Accredited school
Education and courses
Earned a year, estimatedNot reportedPrice if you pay yourself$828More details about Marketing Certificate of Achievement at City College of San Francisco
- Finished
- Not reported
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 36 weeks, 9 hours a week
- Cost of supplies
- $58
- Students counted
- Not reported
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $828
Bus: Business Marketing Certificate
Diablo Valley College
Pleasant Hill
Accredited school
High school diploma or equivalent
Earned a year, estimatedNot reportedPrice if you pay yourself$1,104Program website, Bus: Business Marketing Certificate at Diablo Valley CollegeMore details about Bus: Business Marketing Certificate at Diablo Valley College
- Finished
- Not reported
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 16 weeks, 15 hours a week
- Cost of supplies
- $1,116
- Students counted
- Not reported
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $1,104
Marketing, Retail Management
Fresno City College
Fresno
Accredited school
High school diploma or equivalent
Earned a year, estimatedNot reportedPrice if you pay yourself$1,196Program website, Marketing, Retail Management at Fresno City CollegeMore details about Marketing, Retail Management at Fresno City College
- Finished
- Not reported
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 36 weeks, 14 hours a week
- Cost of supplies
- $650
- Students counted
- Not reported
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $1,196
Occupational Training for Digital Marketing Fast Track
Bay Area Video Coalition
San Francisco
No diploma needed
Earned a year, estimatedNot reportedPrice if you pay yourself$1,625Program website, Occupational Training for Digital Marketing Fast Track at Bay Area Video CoalitionMore details about Occupational Training for Digital Marketing Fast Track at Bay Area Video Coalition
- Finished
- Not reported
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 16 weeks, 50 hours a week
- Cost of supplies
- $240
- Students counted
- Not reported
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $1,625
Occupational Training for: Digital Marketing Full Certificate
Bay Area Video Coalition
San Francisco
No diploma needed
Earned a year, estimatedNot reportedPrice if you pay yourself$2,560Program website, Occupational Training for: Digital Marketing Full Certificate at Bay Area Video CoalitionMore details about Occupational Training for: Digital Marketing Full Certificate at Bay Area Video Coalition
- Finished
- Not reported
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 40 weeks, 50 hours a week
- Cost of supplies
- $640
- Students counted
- Not reported
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $2,560
Professional Certificate in Marketing
UCR University Extension
Based in Riverside, CA
Accredited school
High school diploma or equivalent
Earned a year, estimatedNot reportedPrice if you pay yourself$3,800Program website, Professional Certificate in Marketing at UCR University ExtensionMore details about Professional Certificate in Marketing at UCR University Extension
- Finished
- Not reported
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 52 weeks, 40 hours a week
- Cost of supplies
- $250
- Students counted
- Not reported
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- $3,800
TechSF Digital Marketing Registered Apprenticeship
CCSF Office of Economic&Workforce Development-Apprenticeship
San Francisco
No diploma needed
Earned a year, estimatedNot reportedPrice if you pay yourselfNot reportedSchool website, TechSF Digital Marketing Registered Apprenticeship at CCSF Office of Economic&Workforce Development-ApprenticeshipMore details about TechSF Digital Marketing Registered Apprenticeship at CCSF Office of Economic&Workforce Development-Apprenticeship
- Finished
- Not reported
- Working at 6 months
- Not reported
- Earned in a quarter
- Not reported
- Length
- 2 weeks, 40 hours a week
- Cost of supplies
- Not reported
- Students counted
- Not reported
- Earned a year, estimated
- Not reported
- Price if you pay yourself
- Not reported
No programs match these filters.
How to pay for digital marketing courses in California
WIOA funding can pay for digital marketing courses in California
Every program on this page is approved for it. Whether you qualify, how much your local area pays and how to apply are on our page Does WIOA pay for job training?
Financial aid and grants for digital marketing courses
Most students can get federal student aid for college, career school or trade school. A Federal Pell Grant, unlike a loan, usually doesn't have to be repaid. Ask the school whether its program qualifies.67
GI Bill for digital marketing courses
Veterans, service members and qualified dependents can use GI Bill benefits for non-college training programs.8
The program list does not show which programs accept these. Ask the school.
Quick facts: Digital marketing courses in California
- programs with a price cost under $1,000
- 8 of 23
- lowest typical price among the states with enough programs to compare
- 1st of 20
- digital marketing programs here, against the typical state's 5
- 24 vs 5
State comparisons use the same figures as the digital marketing courses by state table: the middle program of each state, and only states with three or more schools for prices. Source: US Department of Labor, program year 2024 (July 2024 to June 2025).
Digital marketing courses in San Francisco, Riverside, Los Angeles and other California cities
Choosing an area filters the program list above. 2 more programs are in 2 other areas and 5 online.
Other training in California
How digital marketing courses compare with the rest of business and office work: Business and office training in California
- CDL training104 programs
- CNA classes122 programs
- Medical assistant training185 programs
- Phlebotomy training61 programs
- Welding classes98 programs
- HVAC training45 programs
- Medical billing and coding training87 programs
- LPN programs43 programs
- EMT classes49 programs
- Electrician training39 programs
- Dental assistant programs69 programs
- Auto mechanic classes75 programs
- Pharmacy technician training78 programs
- Plumbing school10 programs
- CNC machinist training37 programs
- Carpentry classes8 programs
- Heavy equipment operator training12 programs
- Diesel mechanic training10 programs
- Cybersecurity training43 programs
- IT training167 programs
- Cosmetology school35 programs
- Barber school44 programs
- Esthetician school23 programs
- Nail tech school18 programs
- EKG technician programs21 programs
- Massage therapy school18 programs
- Paralegal programs21 programs
- Fire academy32 programs
- Police academy26 programs
- Surgical tech programs12 programs
- Radiology tech programs12 programs
- Culinary school73 programs
- Home health aide training33 programs
- PTA programs12 programs
- Medical administrative assistant training66 programs
- Human resources training38 programs
- Industrial maintenance technician training30 programs
- Early childhood education programs65 programs
- Aircraft mechanic school11 programs
- Supply chain and logistics training28 programs
- Hospitality management programs17 programs
- Addiction counselor training26 programs
- Community health worker training2 programs
- Coding and software development courses69 programs
- Lineman school3 programs
- Sterile processing technician training10 programs
- Sonography school6 programs
- Data analytics courses55 programs
- Administrative assistant training77 programs
- Respiratory therapy programs2 programs
- Medical lab technician programs3 programs
- AutoCAD and drafting courses40 programs
- Web and graphic design courses83 programs
- Health information technology programs14 programs
- Vet tech programs17 programs
- Real estate school14 programs
- Security guard training40 programs
- Patient care technician training2 programs
- Crane operator training2 programs
- Interpreter and translator training14 programs
- Home inspector training5 programs
- Forklift certification7 programs
- Personal trainer certification9 programs
- Healthcare administration programs2 programs
- Customer service training3 programs
- Flight school22 programs
- MRI tech school1 program
- Cardiovascular technology programs1 program
- Mental health technician training11 programs
- Human services programs15 programs
- Manufacturing technician training20 programs
- Electronics technician training23 programs
- Business administration programs89 programs
- Criminal justice programs28 programs
- Teacher assistant certification13 programs
- Auto body repair classes15 programs
- Merchant mariner training1 program
- Sleep technician training1 program
- Solar and wind technician training13 programs
- Sheet metal training7 programs
- Water treatment operator training6 programs
- OSHA safety training17 programs
- Dialysis technician training4 programs
- Optician training6 programs
- Masonry training6 programs
- Construction training programs123 programs
- Dental hygiene programs6 programs
- Accounting and bookkeeping classes146 programs
- RN programs31 programs
- Project management certification72 programs
Where the California digital marketing program numbers come from
Which California digital marketing programs are on this list?
These are the digital marketing programs California approved for WIOA funding (public workforce funding under the Workforce Innovation and Opportunity Act), as reported to the US Department of Labor for program year 2024 (July 2024 to June 2025). Each state keeps its approved programs on an eligible training provider list (ETPL).9 The list here covers programs approved as of June 30, 2025. Schools that never applied for approval are missing, so this is a part of what California offers.
How the prices and results of California digital marketing programs are measured
Prices are tuition and required fees for someone paying without workforce funding, as the school reported them; check the current price with the school. Results describe students who left each program in recent years, so they are no guarantee, and the yearly earnings are the reported quarter times four, an estimate. A program without a "Trained with WIOA funding" line may still take WIOA students. Where a field was left empty or withheld, the page says "Not reported", and "Left out" where a figure was filed but failed one of our checks; nothing is estimated to fill a gap. Where the numbers come from explains each figure in full.
Sources for the facts about digital marketing courses in California
Show the 9 sourcesHide the sources
- US Department of Labor, O*NET OnLine: Search Marketing Strategists
- US Department of Labor, TrainingProviderResults.gov: About This Site
- US Department of Labor: WIOA Adult Program
- Code of Federal Regulations, title 20, part 680, sections 680.220, 680.230 and 680.310: career services before training, other grants such as Pell Grants first, and limits on Individual Training Accounts (GovInfo, 2024 edition)
- US Department of Labor: American Job Centers
- US Department of Education, Federal Student Aid: Eligibility for Federal Student Aid
- US Department of Education, Federal Student Aid: Don't Miss Out on Federal Pell Grants
- US Department of Veterans Affairs: GI Bill benefits for non-college degree programs
- US Department of Labor, Training and Employment Guidance Letter 8-19, Attachment I: Requirements for Training Providers, Program Eligibility, and the State Eligible Training Provider (ETP) List